Our project “Rolüm Ağır, Peki Senin Rolün Ne?” was awarded the Gold Award at the Istanbul Marketing Awards, which was organized by the Turkish Association for the Study of Obesity (TOAD) with the unconditional support of Novo Nordisk.

PROJECT DRAWS ATTENTION TO STIGMATIZATION AND DISCRIMINATION

The “Rolüm Ağır, Peki Senin Rolün Ne?” project, launched by Agresif Arılar Advertising Agency and Dilan Baransel Communication Consultancy to draw attention to the stigmatization and discrimination that individuals with obesity face in all aspects of life, aims to raise awareness and change the language used. We draw attention to the problems in the social lives of individuals with obesity in the project conducted together with the Turkish Association for the Study of Obesity (TOAD) by reaching out to many segments of society, from the media to healthcare professionals.

GOLD AWARD FROM IMA

This significant impact of the “Rolüm Ağır, Peki Senin Rolün Ne?” project was awarded by the Istanbul Marketing Awards (IMA). The project received the Gold Award in the Public Relations Studies section of the Corporate Communication & Sustainability category at the IMA Awards.
 
The project has won a total of six awards in national and international competitions, drawing attention to the problem of stigmatization and discrimination faced by individuals with obesity in Türkiye.