Nadir-X Awareness Project (2019-Present)

Nadir-X

Nadir-X, Nadir-X is a public awareness project that we launched with Gen İlaç’s unconditional support, in which we turned the rare aspects of children with rare diseases and their heroism into a comic book series.

Starting Point of the Project

To combat societal misinformation, we paired children with rare diseases with rare heroes. We started a comic book series project called “Nadir-X”. We collaborated with the KIFDER (Cystic Fibrosis Association), SISTINDER (Cystinosis Patients Association), and DMD Türkiye (Duchenne Kas Hastalığı ile Mücadele Derneği) associations to create the Nadir-X comic book in order to closely observe the lives of children with rare diseases and raise public awareness. Far from a didactic language, we prepared an interesting project that children can also read.

Donations to charities thanks to “Nadir-X” comic book

We embarked on a pleasant journey with three different heroes who turned their rare diseases into rare powers in the Nadir-X project, written and illustrated by Erhan Candan. Pedagogue Ebru Şen examined the book’s characters while translating them into children’s language. Altın Kitaplar Yayınevi published our book. We donated a portion of the revenue from the sale of our Nadir-X comic book, available in all bookstores, to the relevant associations.

Press and influencers love Nadir-X comic book

For a year, we coordinated news activities with physicians and associations to educate the public about rare diseases.

Our news activities received interaction on 576 websites and 82 print media platforms. We reached a total of 194,406,962 impressions and 1,314,062 circulation.

We organized an online press launch moderated by Yekta Kopan to announce the Nadir-X comic book.

Following the launch, we created a press kit with the Nadir-X book, drawing notebook, drawing and coloring pencils, and made PR distribution to both press members and targeted influencers.

44 accounts we sent PR to shared the Nadir-X comic book on their social media accounts.

Our Nadir-X 2 book was published in 2022 with new stories and 3 new associations. We covered the stories of 4 rare heroes with the SMA Association, MPS LH, and Turkish Society for Pediatric Gastroenterology Hepatology and Nutrition.

We reached an agreement with Bakırköy District National Education and delivered our Nadir-X comics to 6,000 literate children throughout the year while promoting Nadir-X 2 with social media content, website content, and PR activities.