Leukemia Disease Awareness Project (2019-Present)

If You Have Leukemia There is a Cure

Although there are 3,000 volunteer bone marrow donors in Türk Kök, only 601 patients have received bone marrow transplants in the last 3 years. One of the most important reasons for this is that misinformation discourages volunteers from becoming donors. We hoped to raise awareness about common misconceptions about bone marrow transplantation and encourage donors to continue donating.

Starting Point of the Project

We began with the idea of “struggling and fighting together” to serve as a bridge between donors and patients. To draw attention to the project, we transformed this fighting spirit into the “Dance to Fight Blood Cancer,” inspired by the New Zealand folk dance “Haka.”

We created the Fight Against Blood Cancer dance under the leadership of Hasan Yalnızoğlu. We wrote an anthem to convey the messages we wanted to. We performed our dance at the Euroleague Basketball game before thousands of fans.

With our PR activities, we were featured in national and international media.

We received support from Buğra Gülsoy, Kaan Urgancıoğlu, Leyla Lydia Tuğutlu, Cansu Tosun, and Pınar Deniz, and we continued to provide information on the project website and social media accounts.

We coded the campaign website specially for the visually impaired. We won awards in 4 different categories from Golden Spider. We reached 2 million people in 1 year with the social media accounts of our campaign. On the day of the match, we received 212 million press impressions from four different PR activities and were featured in both national and international press (UK, Russia, and Greece). We reached a total of 3 million people through the campaign’s communication channels.

With sports competitions suspended during the pandemic period, we first taught athletes and association members the choreography of the Blood Cancer Fight Dance on Zoom, and then, in order not to give up the fight, we collaged the videos with our music and shared them with the press through digital media