İliadin Product Relaunch
We realized a relaunch for Santa Farma’s Iliadin nasal spray in 2020, after 50 years. For the relaunch, we created a giant nose model to collect physician feedback and included six key product points in the survey. We placed a vacuum cleaner inside the nose model to pull the survey papers through the nose in order to collect physicians’ feedback about Iliadin as a survey at the congresses. We stored the survey data in a storage unit behind the nose model. We adapted our nose model, which attracted a lot of attention, to digital portals as an interactive banner and collected surveys from there.
